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Goodbye Fast Fashion Jewelry

We’re all familiar with the jewelry life cycle - make, sell, use, discard. Sometimes your pieces are donated or resold. The fast fashion industry has accelerated this cycle by marketing the need to own more. The end result, the products end up in a landfill.

What if we changed the narrative? What if we started to invest in circular fashion?

Here at Sheena Marshall Jewelry, we are always thinking about how to make our designs more circular. Circular fashion is a system where your jewelry is produced through a more thoughtful model: where the production of each piece and the end of its life are equally as important. This implies that the life cycle continues indefinitely because the jewelry is recycled and reused to start the process all over again. The same concept can be applied to the clothing industry.

This brings us to why working in solid gold as a metalsmith is circular and worth the investment on the end of the consumer.

Let us explain…

Mining the planet for precious metals has had devastating effects on communities and on the place we all call home. That’s why all the solid gold we use here at Sheena Marshall Jewelry is 100% recycled.

Pure gold is an extraordinary element in this regard. In addition to being infinitely recyclable, it is also resistant to tarnishing, nearly indestructible, and just as malleable as it was the day it was pulled out of the ground.

Solid gold can be recycled, repaired, reused.

Recycle - gold can be recycled over and over and still be just as good as it was the day it was mined. Recycled gold is a sustainable commodity, as it never decreases in value.

Repair – gold can easily be repaired because it is a solid precious metal. This is not the case with costume jewelry, which often ends up in the landfill.

Reuse – don’t like a piece that was passed down to you? Gold can easily be melted down and made into a new and more modern piece you’ll wear every day.

When you support artisans who work with recycled gold, you show your support for sustainability and the end of fast fashion.

Stay tuned for the release of our newest collection using 100% recycled 14k solid gold....coming soon! 

Shop all of our collections here


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