Some stories aren't as simple as "I quit my job to follow my dream." Sometimes, the dream was there all along, patiently waiting while life took its scenic route.
My first jewelry studio was my childhood bedroom, my first customers the patrons at the local restaurant where I waited tables in high school. Between taking orders and clearing plates, I'd wear my handmade pieces, each one a conversation starter that often turned into a sale. Even then, I understood something fundamental about jewelry – it's not just about the piece itself, but the connection it creates, the story it tells.
Life had other plans first. I found myself in the bustling world of New York City advertising, surrounded by bold ideas and fast-paced creativity. Then came thirteen years in Colorado classrooms, teaching elementary school students and learning lessons about patience and persistence that would later prove invaluable. Through it all, that creative spark never quite went out – it just waited, quietly, for its moment to reignite.
That moment came at my kitchen table, during early motherhood with two small children. Between grading papers and bedtime stories, I found myself drawn back to my first love. What had started as a teenage hobby had matured, like I had, into something more refined. The simple joy of creating that I'd known in high school evolved into a deeper appreciation for craftsmanship and sustainable materials.
The warmth of another cup of coffee at 9 PM. The gentle clicking of metal tools after the kids were finally asleep. The quiet determination of knowing that somewhere between lesson plans and lunch boxes, I was rebuilding something that had always been part of me. This time, Sheena Marshall Jewelry was reborn – not as a teenage side hustle, but as a thoughtful collection of modern heirlooms crafted from recycled metals.
The transition wasn't glamorous. It looked like refreshing metalsmithing techniques via YouTube videos during nap times. It meant answering customer emails during lunch breaks and photographing new pieces on weekends. Every spare moment became an opportunity to reconnect with and reinvent my craft.
What began in a high school bedroom, detoured through Madison Avenue and elementary school hallways, finally found its way home. Each sale brought not just income, but validation. Each positive review wasn't just feedback, but confirmation that this lifelong passion could become a sustainable future.
The numbers grew gradually, then suddenly. One ring became ten. Custom orders started flowing in. The subtle strength of word-of-mouth marketing took hold as women began sharing their pieces with friends, each telling the story of the teacher-turned-jeweler (who was really a jeweler all along) crafting modern heirlooms from recycled metals.
The decision to leave teaching wasn't made lightly. It came after countless late nights, careful financial planning, and the steady growth of a business that demanded more of me than the margins of my day could provide. When I finally closed my classroom door for the last time, it wasn't just a career change – it was coming full circle, returning to a path I'd started walking decades ago.
Today, from my studio in Denver, I create pieces that carry stories of their own. Each design reflects the sum of all these chapters: the entrepreneurial spirit of that teenage waitress, the bold creativity learned in advertising, the patience gained from teaching, and the understanding that sometimes the most meaningful journeys aren't straight lines but beautiful full circles.
To those building something in the margins of their day, who are balancing dreams with diapers, who are making it work in the small hours – keep going. And remember, sometimes what looks like a detour is actually just the long way home.
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For those curious about this journey or interested in starting their own creative business while balancing a full-time job and family, I'll be sharing more detailed insights about:
- How to nurture a creative passion through different life phases
- Building a sustainable business model around family life
- The practical steps of scaling from side hustle to full-time endeavor
- Maintaining quality and authenticity as you grow
- Finding your way back to your original dreams
Subscribe to follow along as I unpack these lessons and share the ongoing story of building a business that honors both creativity and family.
Follow along on my journey:
Website: sheenamarshall.com
Instagram: @sheenamarshalljewelry